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Web Copywriting Crash Course: 11 Quick Tips

May 20, 2013

We've all heard the maxim, Content is King, but writing compelling web copy which engages readers and search engines alike is a challenging task, even for professionals. If you're not a natural-born web copywriter, then, where do you even begin? Recently, I jotted down some pointers for novice writers in an article for Business Owl, a website for entrepreneurs - 11 Quick Tips on Writing Effective Headlines and Captivating Copy for Your Website. Have a read through, and then get writing! And remember, if writing your own web copy seems like too much hard work, we're always happy to help - just drop us a line and we'll do the rest...

Posted by Marie Rocher. Posted In : Content Marketing

What is Content Marketing?

March 4, 2013

Stripped down to its nuts and bolts, content marketing is producing content and sharing it with an audience to drive brand engagement, educate and inform customers about products and services and (ultimately) influence buying decisions. Content marketing is also often referred to as brand storytelling or custom publishing. Content marketing includes:

Website articles
Blogs
Newsletters
eBooks
Custom magazines
White papers
Social media content
How-to manuals
Videos.

Why Content Marketing?

We've become so ...
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Posted by Marie Rocher. Posted In : Content Marketing

Plan Before Your Write, Right!

January 30, 2013

No stellar content is created without forethought. Before we writers start a piece of writing, we sit down at a café with a good cup of coffee, paper and pen, or we go to the whiteboard and grab a couple of differently coloured markers. We have a bit of a think and take a slurp of coffee. Then, we sketch things out. Sketching a story is free association - a random collection of creative ideas, thoughts and opinions go down on paper. Slowly, a clearer picture emerges out of this primordial so...
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Posted by Marie Rocher. Posted In : Content Marketing

Write on Time. Write on Budget.

January 27, 2013

Central to any freelance writing services, is the ability to deliver content on time and within budget.

I take meeting deadlines and working with your budget so seriously, that this philosophy became my tagline. Clients who can bear testimony to my work ethic include:

- Creative Natives

- Digitlab Digital Marketing Agency

- Ezemilo Publishing

- Fairlady Magazine

- Limelight Websites

- Medihelp Medical Scheme

- O, The Oprah Magazine

Take a moment to read through endorsements of my ...

Posted by Marie Rocher. Posted In : WebPR

Do You Have a Website?

January 22, 2013

Are you a website owner or developer attempting to write your own web content?

While skimping on costs by writing your own web copy – or even delegating the task to an ill-equipped underling – might seem appealing, your really should think carefully about commissioning a professional web copywriter. Here's why...

As a freelance SEO content writer, I provide search engine optimised web content for websites.

Hang on a minute! What is SEO?

Commission me and here's what you'll get: