Stripped down to its nuts and bolts, content marketing is producing content and sharing it with an audience to drive brand engagement, educate and inform customers about products and services and (ultimately) influence buying decisions. Content marketing is also often referred to as brand storytelling or custom publishing. Content marketing includes:

  • Website articles
  • Blogs
  • Newsletters
  • eBooks
  • Custom magazines
  • White papers
  • Social media content
  • How-to manuals
  • Videos.
Why Content Marketing?

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