For the world's most beloved brands, love equals power, growth and therefore profit, says Canadian brand guru Graham Robertson. But what makes people become so attached to brands that they virtually fall in love with them? Robertson plots this attachment on the so-called Brand Love Curve - the further along this curve your brand sits, he argues, the more power it has. This is because, as the brand moves from 'Liked' to 'Love it' to 'Beloved Brand for Life', consumers' fundamental motivations ...
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