Back in the day, farm equipment manufacturer John Deere cottoned on to how using content – packaged into an appealing, interesting magazine – could help them educate farmers and, by-the-by, turn them into dedicated John Deere customers. Their content strategy worked, and then some. Read all about that case study – and what content marketing actually isover here.

Now I know what you’re thinking: Hmmm, producing a thick, glossy customer magazine sounds pricey. The good news is that ...


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