Back in the day, farm equipment manufacturer John Deere
cottoned on to how using content – packaged into an appealing, interesting
magazine – could help them educate farmers and, by-the-by, turn them into dedicated
John Deere customers. Their content strategy
worked, and then some. Read all about that case study – and what content marketing actually is
– over here.
Now I know what you’re thinking: Hmmm, producing a thick, glossy customer magazine sounds pricey. The good news is that ...
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