One of the most common questions I get from people exploring how social media can help their personal brand or business is, what is a hashtag? For some reason, hashtags strike the fear of God into the socially unaware, but rest assured, peops, hashtags are really very simple!

What is a Hashtag?

A hashtag is this sign: #. It’s actually known as a ‘pound sign’. You’ve seen it all over social media, and even on print or television advertisements. A hashtag is a metadata tag which is us...


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