Did you know that emotions speak louder than logic? Yip, that's right - When it comes to writing copy that sells, appealing to folks' hearts is more effective than appealing to their brains. 

While you may feel using your products or services is a no-brainer, your audience needs to feel a connection to them, first, before they hand over those hard-earned dollars. And while laying out the rational reasons why they should splash out on your offering does have a place in advertising and marketing...
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