Facebook for Business...Urgh! Super-frustrating. Like most Facebook page admins, you've probably been grappling with Facebook's now-infamous EdgeRank algorithm, which seems an impossibly tough nut to crack. Reports suggest that organic reach on Facebook is way down - and, sadly for small businesses on a budget - the reason for changing the algorithms to 'inhibit organic growth' is simply to get more of us to 'pay to play'. So, while 'boosting posts' (i.e. advertising) seems to be the only way to reach decent numbers of people, there are still some things you can do to help encourage engagement on your page - for more info on what to do and how, see this handy infographic from Vertical Response, an organisation providing online tools for small businesses (and why not give them a like on Facebook while we're at it, eh?)...