Did you know that one of the best ways to promote your business, and inform people about your products and services, is through media coverage? While impressing an editor and securing column inches in the paper, or a mention on the radio, is notoriously difficult, it can be done. Here’s how to write a killer press release that will grab the attention of even the most fickle news editor

What is a Press Release?

A press release is a written communication which is distributed to the media to inform editors, publishers and producers about a given topic, with the hopes that they will print or broadcast the story.

How to Write a Press Release

Press releases are a somewhat of an art to write, and are usually prepared by a specialist PR writer or publicist, with a background in journalism. If you can afford to do so, hiring a publicist will give your press release a better chance of being published or broadcast. But if your marketing communications budget is tight, and you need to be your own publicist, follow these press release top tips...