Nelson Mandela International Day, marked on the 18th of July every
year, is a day on which people around the world are encouraged to roll up their
sleeves for the common good – to donate their time, skills and expertise to a
cause or charity in memory of South Africa’s first democratically elected
Mandela Day honours Madiba’s legacy by emphasising the three tenets by which he lived – free others, free yourself and serve every day. The premise is simple – if we all did our bit, and were a little less self-absorbed and a tad more selfless, we’d all be better off. While Madiba devoted 67 years to making the world a better place, the Mandela International Day movement only asks each of us to give 67 minutes a year. Doable, I’d say, how about you?
The Writer Meets Woza Moya!
This year, my 67 minutes have been spent at a local charitable organisation called Woza Moya, which is the income generation project of the Hillcrest AIDS Centre Trust. Woza Moya helps those in need regain hope and dignity by using their creativity to earn an income. Woza Moya needed help collating hundreds and hundreds of email addresses and setting up a marketing database, so that it can better market the beautiful arts and crafts created by the super-talented local craftsmen they train at the Woza Moya Shop, and I’ve been happy to help out. Woza Moya now has a database of close on 2000 names to use for marketing campaigns – how cool is that? If you would like to be kept in the loop regarding new products, sales or events, sign up to Woza Moya’s newsletter over here. While you’re at it, why not friend them on Facebook, and follow them on Twitter, too.
- Need a marketing database for your online marketing campaigns? Get in touch!
Where is Woza Moya?
Warning: This is no run-of-the-mill curio shop! Why spend money on a handbag, necklace or decorative piece from a chain store, when you can buy a unique, handmade, bang-on-trend item which directly benefits a local artist? If you haven’t yet explored the wonderful Woza Moya, find it at 26 Old Main Road, Hillcrest, Durban.
In : Durban
Tags: "67 minutes" "mandela" "madiba" "marie rocher" "copywriting"