Securing a media review is one of the best ways to boost the profile of your business, product or service. Media publicity often proves to be more effective than advertising alone, and a target audience will often respond more favourably to a media review than to an advertisement, seeing the review as being independent, credible and trustworthy.

So, how can you go about getting a media review? Hire a publicist. It's the publicist's job to generate and manage publicity for your brand. By determining an appropriate media hook, liaising with the media and presenting a fully-developed publicity pitch, with a press kit, your brand has a winning chance of gaining precious column inches.