So you have some facts and stats you wish to convey graphically to help your audience get the picture…now, how do you go about it? That was the dilemma facing an engineering organisation which approached me recently with a plea for help. They had a fairly complex report which they needed to ‘dumb down’ for the city authorities and they’d come across the term ‘infographic’ – would an infographic, then, be what they needed? As we explored their precise needs, goals and vision, it ...
|Durban, South Africa|