Nelson Mandela International Day, marked on the 18th of July every
year, is a day on which people around the world are encouraged to roll up their
sleeves for the common good – to donate their time, skills and expertise to a
cause or charity in memory of South Africa’s first democratically elected
Mandela Day honours Madiba’s legacy by emphasising the three tenets by which he l...
“We have some questions about how much we really need SEO copywriting for our website – will it boost our ranking and what will the
immediate improvement be?” – Andrew Oliver, Systems and Marketing Supervisor, RHO-TECH.
Hey, hey, hey, hey! Satirist muso ‘Weird Al’ Yankovic is back with a new album, Mandatory Fun, which includes a stinging parody on Robin Thicke’s hit Blurred Lines. It’s called Word Crimes and it's going viral – over 9 million views and counting - providing lessons in good language practice and how to captivate an audience with super-entertaining content…Have a listen and a chuckle over here…
So you have some facts and stats you wish to convey graphically to help your audience get the picture…now, how do you go about it? That was the dilemma facing an engineering organisation which approached me recently with a plea for help. They had a fairly complex report which they needed to ‘dumb down’ for the city authorities and they’d come across the term ‘infographic’ – would an infographic, then, be what they needed? As we explored their precise needs, goals and vision, it ...
The Easter weekend brings tourists to Durban in their droves. Easter is the holiest holiday in the Christian calendar and has a special link with the sea, fishermen and fish. For many Christians, Easter is preceded by a period of fasting called Lent. During Lent, abstinence from meat is encouraged. Instead, fish is eaten – particularly on Good Friday. Whether you’re observing a centuries-old Christian tradition or simply wish to sample the fruits of the sea whilst enjoying a well-deserved...
It’s summer holidays here in Sunny South Africa and, whilst our Northern Hemisphere mates will be freezing their behinds off over the festive period, we’re looking forward to sun, sea and summer cocktails…Yay!
Every year this time, my hometown of Durban welcomes throngs of holidaymakers from the Big Smoke and ex-pats coming home for Christmas, all eager to cast aside the workplace blues and soak up the sun and those chilled Surf City vibes. To help get you into that holiday mood, I’...
At the beginning of internet time, human editors categorised web pages to facilitate search. It soon became apparent that this would be unfeasible, given that the number of webpages available on the World Wide Web is increasing exponentially. Current estimations place the number of web pages at 60 trillion, with more being added every day.
Today, search engines find, analyse and rank web pages according to mathematical algorithms written by super-clever super-geeks. Some well-known search al...
Recently, a client – the owner-manager of a local services business – and I were chatting about the importance of having a website and the conversation turned to why businesses need social media. “I see absolutely no need for it,” said the client, dismissing social media’s usefulness as a marketing channel out of hand. As we talked through the case for social media, however, the client warmed to the idea, seeing the sense of such an approach. If you share a similar attitude, have a ...
Central to any freelance writing
services, is the ability to deliver content on time and within budget.
I take meeting deadlines and working with your budget so seriously, that this philosophy became my tagline. Clients who can bear testimony to my work ethic include:
- Creative Natives
- Digitlab Digital Marketing Agency
- Ezemilo Publishing
- Fairlady Magazine
- Limelight Websites
- Medihelp Medical Scheme
- O, The Oprah Magazine
Take a moment to read through endorsements of my ...
I take my work and your deadlines and budget seriously. In
short, I deliver the goods. So, imagine my frustration and disappointment when
I encounter clients who don’t hold up their end of the bargain, withholding
payment for SEO copywriting services
rendered, for no good reason. Not cool! Here’s why I insist on an upfront
deposit from clients before an SEO
copywriting project begins:
To get on my writing schedule and reserve my time
|Durban, South Africa|