I love a stroll along the Durban Beachfront Promenade – nothing like getting out from behind the desk, stretching the pins, gazing at the blue Indian Ocean and taking in that sea air to boost creativity and soothe the soul. But the eight kilometre round-trip walk from Suncoast to uShaka does rather work up a thirst! Thankfully, there’s quite a pleasant pit-stop around about halfway – Circus Circus Beach Café.
Watch the World Go By....
I’ve wanted to pay a visit to Freedom Café for ages – I think it was the café-in-a-container idea that intrigued me – and I’ve finally ticked it off my What-to-Do-in-Durban list!
Why’s it taken me so darn long to get myself to this much-hyped Durban foodie venue? Simply because it’s in a part of town that I don’t get to too often! While it’s perfectly situated for the many surrounding businesses to grab a quick coffee with clients, a bite to eat at lunchtime or even after-...
So you have some facts and stats you wish to convey graphically to help your audience get the picture…now, how do you go about it? That was the dilemma facing an engineering organisation which approached me recently with a plea for help. They had a fairly complex report which they needed to ‘dumb down’ for the city authorities and they’d come across the term ‘infographic’ – would an infographic, then, be what they needed? As we explored their precise needs, goals and vision, it ...
How does a stressed-out workaholic recover from writer’s block? Pasta and red wine, that’s how! So when a friend suggested a bite to eat at Lupa Osteria – a ‘casual Italian dining’ spot a stone’s throw from me in Hillcrest, Durban – I jumped at the chance. And, if you’re ever in the area, so should you! Here’s why:
The Easter weekend brings tourists to Durban in their droves. Easter is the holiest holiday in the Christian calendar and has a special link with the sea, fishermen and fish. For many Christians, Easter is preceded by a period of fasting called Lent. During Lent, abstinence from meat is encouraged. Instead, fish is eaten – particularly on Good Friday. Whether you’re observing a centuries-old Christian tradition or simply wish to sample the fruits of the sea whilst enjoying a well-deserved...
Back in the day, farm equipment manufacturer John Deere
cottoned on to how using content – packaged into an appealing, interesting
magazine – could help them educate farmers and, by-the-by, turn them into dedicated
John Deere customers. Their content strategy
worked, and then some. Read all about that case study – and what content marketing actually is
– over here.
Now I know what you’re thinking: Hmmm, producing a thick, glossy customer magazine sounds pricey. The good news is that ...
It’s summer holidays here in Sunny South Africa and, whilst our Northern Hemisphere mates will be freezing their behinds off over the festive period, we’re looking forward to sun, sea and summer cocktails…Yay!
Every year this time, my hometown of Durban welcomes throngs of holidaymakers from the Big Smoke and ex-pats coming home for Christmas, all eager to cast aside the workplace blues and soak up the sun and those chilled Surf City vibes. To help get you into that holiday mood, I’...
At the beginning of internet time, human editors categorised web pages to facilitate search. It soon became apparent that this would be unfeasible, given that the number of webpages available on the World Wide Web is increasing exponentially. Current estimations place the number of web pages at 60 trillion, with more being added every day.
Today, search engines find, analyse and rank web pages according to mathematical algorithms written by super-clever super-geeks. Some well-known search al...
You've probably noticed the rise to prominence of a new type of online content - the infographic. Infographics are simply graphic representations of data, facts or other knowledge. While infographics are a hot and happening content marketing tool right now, they've actually been around for aeons. The cave paintings of our prehistoric ancestors were information graphics; as were the hieroglyphics of the Ancient Egyptians. In modern times, information graphics have been used in newspapers, book...
Recently, a client – the owner-manager of a local services business – and I were chatting about the importance of having a website and the conversation turned to why businesses need social media. “I see absolutely no need for it,” said the client, dismissing social media’s usefulness as a marketing channel out of hand. As we talked through the case for social media, however, the client warmed to the idea, seeing the sense of such an approach. If you share a similar attitude, have a ...
Central to any freelance writing
services, is the ability to deliver content on time and within budget.
I take meeting deadlines and working with your budget so seriously, that this philosophy became my tagline. Clients who can bear testimony to my work ethic include:
- Creative Natives
- Digitlab Digital Marketing Agency
- Ezemilo Publishing
- Fairlady Magazine
- Limelight Websites
- Medihelp Medical Scheme
- O, The Oprah Magazine
Take a moment to read through endorsements of my ...
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