In September, Google released its latest search algorithm, dubbed 'Hummingbird'. It's said to have affected 90% of search results, so if you have a website Hummingbird isn't to be taken lightly!

The Very Least You Need to Know...
  • Search engines, like Google, use algorithms to sort through web data and provide users with a set of search results (presented on the Search Engine Results Page, or SERP)
  • More than just an algorithm update, Hummingbird is a brand new search algorithm
  • Google updates its algorithms periodically in an attempt to provide better search results for users - Hummingbird, says Google, will return more relevant results to search queries (thereby filtering out poor quality websites)
  • Hummingbird is placing more emphasis on what Google terms 'conversational search' (related to increased voice searches, particularly via mobile devices), i.e. returning results in response to more linguistically complex search queries rather than one or two simple keywords - for example, Where can I buy second-hand Toyota cars in Durban?, instead of second-hand cars Durban
  • More than ever, Google is rewarding websites which feature high quality, original content which is posted on a regular and consistent basis
  • Hummingbird also places increasing emphasis on social signals, i.e. whether a web page or blog post is shared or liked on Facebook, plus-oned on Google+ or retweeted, for example.
Now, Follow These Five Steps...
  1. Publish content that is well-written, useful, informative and engaging - follow Google's Guidelines on Creating Great Content
  2. Include some good long-form content (at least 1000 words, in an online context) in your online content publishing schedule - Google calls these articles 'in-depth articles' and is now highlighting these in a prominent block on the SERP
  3. Update your website regularly and consistently - once a week at the very least (blogs are a good way to achieve this) - and include content in a variety of mediums (written content, infographics and video, for instance)
  4. Place more emphasis on long-tail keywords and featuring diversified vocabulary in your content, rather than on just one or two keywords
  5. Encourage sharing of your (quality) content by posting links to your content from your social media profiles and by including relevant social media widgets (share buttons) on your web and blog pages. 
For a more detailed, visual look at what Google Hummingbird is all about, please see the infographic below...

Google�s Hummingbird Algorithm � What�s it All About?
Explore more infographics like this one on the web's largest information design community - Visually.

Don't hum and haw over web content! We can help - get in touch now