If you’re responsible for managing your company’s corporate website, or you’re a small business owner promoting your business online, you need to be familiar with SEO. SEO is crucial to website development and management, and to internet marketing campaigns. Don’t have a clue what SEO is about? Take two minutes of your time to learn more…

What is SEO?

SEO stands for Search Engine Optimisation. It’s the practise of working on features of a website to make it more easily searchable by search engines. Various aspects of a website can be search engine optimised, including web design and web content.

Why does my website need SEO?

It’s harder for search engines to find websites that haven’t been search engine optimised than it is for them to find the ones that have.  So if you want the search engines (and therefore customers) to find your website, the answer is yes, you need SEO!

How does SEO work?

Search engines crawl the web, indexing the websites that they come across in databases. When you enter a query into a search engine, it compares the keywords you use in your query against those in its database, and returns matches. These matches are listed on the Search Engine Results Page (SERP), and are ranked from what the search engine has determined to be the most relevant to the least relevant. In ranking websites, search engines look for certain features and reward websites which have more of these features higher than those which have less.

What should I do about SEO?

Ensure that your website is search engine optimised by following these five steps:

  1. Print out this on-page SEO checklist, and go and pay your web developer a visit.
  2. Ask your web developer about the SEO services they offer. If your web developer doesn’t offer SEO services, then find one that does.
  3. Ask your website developer to talk you through what s/he has done to search engine optimise your site, and to explain what sort of SEO maintenance plan s/he has in place. In particular, ask about your website’s meta-data and keywords.
  4. Focus on building as many (quality) internal, inbound and outbound links that you can
  5. Hire an SEO copywriter to feed your website high quality, fresh content on a regular and consistent basis.