Why is good web copy important? Well, imagine employing a salesman with precious little to say - do you think he'd be any good at hooking customers and convincing them to make the sale? Your website is your online salesperson - if it's to grab the attention of the search engines and human readers, make sure it's content-rich! What to know how it's done? Here's a link to an article I wrote for Business Owl, a website for entrepreneurs - How to Write Effective Website Copy to Increase Website Traffic. If you're still stuck for words, give us a shout - we love creating quality content and we'd like to do it for you!