We've all heard the maxim, Content is King, but writing compelling web copy which engages readers and search engines alike is a challenging task, even for professionals. If you're not a natural-born web copywriter, then, where do you even begin? Recently, I jotted down some pointers for novice writers in an article for Business Owl, a website for entrepreneurs - 11 Quick Tips on Writing Effective Headlines and Captivating Copy for Your Website. Have a read through, and then get writing! And remember, if writing your own web copy seems like too much hard work, we're always happy to help - just drop us a line and we'll do the rest...