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Web content writing is like traditional copywriting, in that it relies on snappy, creative wording, style and tone to grab a reader's attention and focus it in on the brand, product or service which is being promoted. But web copywriting has evolved to include Search Engine Optimisation (SE0). One technique involves the inclusion on keywords more likely to be picked up by search engine spiders as they crawl the web. There's an art to SEO Copywriting, however - crafting SEO copy so that it appeals to the search engines, without neglecting style and flow which appeals to a human reader.
MAGAZINE FEATURE WRITING
A magazine feature article is a piece of writing that informs and entertains readers. It's journalistic writing which examines a selected issue in-depth, often presenting an opinionated view and making use of a narrative hook to draw readers into the story.
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