Hello, I'm Marie Rocher

Curious content geek, marketing maverick, and fervent fan of everything digital!

info@marierocher.com
www.facebook.com/marierochermarketing
twitter.com/marierocher 

About Me

I help brands create successful marketing strategies to engage with their communities at all points in the funnel - through their websites, social media channels, and custom magazines, amongst other mediums - to drive acquisition, consideration and conversion. 

Conducive to a marketer in the Age of Content, I started my marketing career as a content creator, first as a community journalist, before landing a position as a magazine features writer, Next, I meandered into marketing communications and public relations and, after some years, graduated to publishing, working as a publicist and publisher at one of the country's leading book publishing houses, before making the switch to digital - moving quickly through the ranks from content marketing specialist, to senior digital marketing specialist (team lead) to marketing and media manager. 

Today, I lead an in-house marketing and media department, focusing on brand and marketing strategy, with a strong emphasis on inbound marketing (SEO, SEM, SMM, BC, UX, CX and content marketing), customer experience marketing and data analytics - using a holistic martech-driven approach. I am responsible for four direct and two indirect reports, and three outsourced service providers. 

My formal qualifications include a BA cum laude, an Hons BA (Pysch) and a Diploma in Journalism.

Experience

Manager: Marketing & Media

2017 – Present
Durban, South Africa

Brand communications and PR strategy, inbound and outbound marketing strategies, customer success strategies, CSI development and management, budget development and management, project development and management, analytics and reporting, media planning and buying, operational management

Team Lead: Digital Marketing

2016 – 2017
Durban, South Africa

Digital marketing strategies, brand strategies, content marketing strategies, social media strategies, SEO, SMO, PPC, UI, UX, commissioning and managing freelancers, managing digital marketing team, account/client services management, budget management, project management, analytics and reporting, copywriting and content writing, mentorship or content, development, paid search and social media teams. 

Content Marketing Specialist

2010 – 2015
Durban, South Africa

Long-form SEO articles and blog writing, short-form and micro-copy, content and social media strategies, content curation, copy editing, script writing, commissioning, analytics and reporting, market research, PPC, SEO and SMO.

Publishing Specialist

2006– 2009
Pietermaritzburg, South Africa

Commissioning, budget, project and people management; sub and copy editing; PR writing; marketing copywriting; attending to legal obligations; managing brand, marketing communications and publicity, including website, social media, TV, radio, print media and events. 

Projects

Specialties

Inbound Marketing

SEO, SMO, PPC, UI, UX, BX, CX

Outbound Marketing

Thought leadership, events, PR, advertising, promo's

Team Management

Mentoring and coaching marketing specialists

Talent Acquisition

Building the right marketing team for the job!

Education

HonsBA

UNISA

Psychology

BA cum laude

UNISA

English and Psychology

Skills

Professional skills

Communication
Self-motivation
Conflict Resolution
Creativity
Prioritization
Leadership
Time Management
Adaptability

Interests

Marketing & Media
Language & Writing

facebook.com/marierochermarketing | twitter.com/marierocher | za.linkedin.com/in/marierocher | instagram: @marierocher | info@marierocher.com

© Copyright Marie Rocher Marketing